I mean the point of it isn’t to deprive retailers of one day of profits altogether, it’s to show how much a sustained refusal to shop would hurt them. Whether or not it’s effective depends on how many people participate.

yeah but its not a question of whether or not it would hurt them, the answer is yes, you cant make money if people don’t buy shit.

Weird little story, but i’ve never seen a company do any sort of accounting for this kind of problem.