Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
it doesn’t help that they have an entire army of Doctorates specialized in the psychology of marketing just to bypass your reasoning for emotion.
our brains are designed to process emotion before reason on account of evolution so it’s not as simple as to say “people are dumb”… even if… people are dumb.