Not sure how they think this won’t upset customers. I assume most customers won’t know there is a surge until they get to see the menu board. By the time they see it they will have already gotten in line. So they either get out of line or decide to pay. Either way I am sure they are going to leave upset. The only customers that won’t be upset are the ones that want to pay more for the same food or didn’t notice. The latter will be upset if they ever realize what happened.
I don’t know for sure but I assume of it is because light roofs require more maintenance to look as nice. Nothing shows up on a dark brown or black roof. A white or light grey would show dirt and debris. I don’t want to waste my time washing my roof because my HOA doesn’t like the way it looks.