I agree, I think Lemmy needs to be more easy to use and accessible if we want it to go mainstream. Us tech nerds tend to grossly overestimate what the average computer user’s tech skills are. Here’s an interesting study showing that most adults in the world barely know how to use a computer at all: https://www.nngroup.com/articles/computer-skill-levels/ Of course, people who are on Reddit already have a certain degree of tech-savviness, but Lemmy still has a more confusing UI than Reddit.
Plot twist: whoever made this ad was a medieval history major in college and this was the most fun they’ve had working on an ad campaign