Their problem was they set the subreddits to NSFW but didn‘t actually post any NSFW stuff. I would have just started massposting gay pron via a bot. That rly tickles US advertisement firms and it rly hurts Reddit. But then again most mods seem attached to their community so they probably wouldn‘t do it.
I don‘t think Reddit is overall happy about the shitposts. Nobody will pay you full price to advertise in a shitpost sub. I reckon they don‘t want to pay at all for this. You wouldn’t advertise on 4chan either.
I don’t really get how people think Reddit
is winning. Sure traffic is back to normal or even higher, but that really doesn’t matter. They want to go public and for that to work they have to be lucrative for advertisers.
No one in their right mind wants to advertise like normal on current Reddit. Sure they still have users but now you advertisements are not targeted and you basically advertise on a shitpost site.
From a money perspective this is a huge problem for Reddit because for a investor in the current market situation that is not rly something you want to invest in. Remember it is a forum that hasn’t made a profit in nearly 20 years and a relevant percentage (active posters) of the userbase is trolling right now.
It currently looks like a lose lose situation (Reddit and the users don‘t get what they want).