Elon Musk's Twitter has reportedly begun blocking links to its new competitor, Threads, following reports of a significant decline in Twitter's web traffic after the launch of Mark Zuckerberg's Twitter clone on July 5.

Twitter CEO Linda Yaccarino, has been quick to dismiss reports of declining Twitter traffic, one reason to block links to a rival, asserting that the site’s usage has been on the rise. “Don’t want to leave you hanging by a thread…but Twitter, you really outdid yourselves! Last week we had our largest usage day since February,” Yaccarino tweeted. “There’s only ONE Twitter. You know it. I know it.” The censorship comes despite Elon Musk’s self-proclaimed status as a “free speech absolutist.”