At a reception attended by several university presidents in Manhattan, Arizona State President Michael Crowe was asked to ponder a not-too-distant future where Sun Devils football and basketball players get a cut from the billions of dollars their sports generate in media rights deals.

“I don’t support that. And so are we preparing for it? The answer is no, we’re not,” Crowe recalled. “That is not an outcome which is conducive, in my view, to the success of the pluralistic, gender-balanced, college-sports framework that we presently have in the United States.”

All the same, the NCAA and major college sports conferences are facing yet another antitrust lawsuit — among other legal and political challenges — that could force decision-makers to reckon with a reality where some athletes are paid employees or at least get money in a revenue-sharing model that looks a lot like professional sports.

House vs. the NCAA is a class-action lawsuit being heard in the Northern District of California by Judge Claudia Wilken, whose previous rulings in NCAA cases paved the way for college athletes to profit from their fame and for schools to direct more money into their hands.

  • originalucifer@moist.catsweat.com
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    1 year ago

    we need to separate the ‘college’ from the ‘sport’. they are grossly overlapping to the detriment of literally everyone but the few making [absolutely obscene] amounts of money.

    • ryathal@sh.itjust.works
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      1 year ago

      This is by design of the NCAA. They purposely washed their hands of having any control over NIL deals. Likely in the hopes it goes crazy and the resulting chaos makes it fail.

      Mens basketball and football is already like 95% divested from anything college, at the top levels. There’s a handful of kids getting real degrees that aren’t trying to go pro, but their basically the minority now.

      • QHC@lemmy.world
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        1 year ago

        There’s a handful of kids getting real degrees that aren’t trying to go pro, but their basically the minority now.

        This is hyperbolic, although certainly has a base in reality. Lots of players are getting free educations along the way to deluding themselves they will play professionally. Are there a lot of kids that don’t take academics seriously and are there ways to get an easy degree, sure, but it’s not like non-athletes don’t pursue similar strategies, too.

        There are still standards they have to meet, and not every player on the team is getting a scholarship. It’s actually more common now than when I was in school for athletes to just decide to stop playing. Their scholarships (at least in the major conferences) are still honored and they can still graduate.

        The majority of players that get drafted may never have taken their education seriously, but the majority of players that never even sniffed that opportunity probably did.

        • originalucifer@moist.catsweat.com
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          1 year ago

          if the highest paid department at your ‘school’ is a sports ‘program’, youre not a school, youre a professional sports team with an education wing.

          the idea that some people benefit from the education wing of a sports program shouldnt make it ok.

        • ryathal@sh.itjust.works
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          1 year ago

          It really depends on what you define as top schools I guess. All fbs is probably majority non-pro, top 25 aren’t there to play school.

    • QHC@lemmy.world
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      1 year ago

      The main challenge is that separating will likely destroy a ton of the value. I don’t think most college sports fans, even diehards like myself, are going to be as passionate if our favorite teams are suddenly a glorified development league for the NFL, NBA, etc. That takes away any financial incentive to split, so sports would need to be kicked out, but for many universities that means academics also lose value and resources, not to mention all the non-revenue sports that won’t survive independently.

      Splitting just the revenue sports (basketball and football) is also difficult, as there are outliers with profitable programs in other sports (e.g. NE has the only profitable D1 volleyball program, some SEC schools have profitable baseball programs) but everyone else doesn’t. Which model do these teams fit into in the future?

      It’s all a huge mess which the NCAA never did anything to prepare for and has no idea how to handle now that pandora’s box is open.

      • SheeEttin@lemmy.world
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        1 year ago

        The main challenge is that separating will likely destroy a ton of the value. I don’t think most college sports fans, even diehards like myself, are going to be as passionate if our favorite teams are suddenly a glorified development league for the NFL, NBA, etc.

        This is already happening, so I say good.

      • originalucifer@moist.catsweat.com
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        1 year ago

        The main challenge is that separating will likely destroy a ton of the value. I don’t think most college sports fans, even diehards like myself, are going to be as passionate if our favorite teams are suddenly a glorified development league for the NFL, NBA, etc. That takes away any financial incentive to split, so sports would need to be kicked out, but for many universities that means academics also lose value and resources, not to mention all the non-revenue sports that won’t survive independently.

        Good.

        how about we be concerned with massive tuition at hikes while faculty quality is severely eroded. over-packed classrooms, under-funded - research programs… forced remotely learning.

        that shit should matter to everyone, unlike any sport. so when i see massive amounts of ‘education’ funding that never seem to make it back to the ‘education’ process, its kinda hard to care about ‘college sports programs value’

    • Kbobabob@lemmy.world
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      1 year ago

      They are not employees though. I support paying them though, I just don’t have a good answer for how.

      • goferking0@lemmy.sdf.org
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        1 year ago

        That’s exactly why they do everything they can to no pay them because if they get paid and become employees they get actual protections

        • MaroonMage@lemmy.world
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          Paying them with an education is a good start, but it’s a pittance compared to the amount of money they are bringing in for other people. Arguing that their education is the only compensation they should be getting is akin to saying “we don’t need to pay the staff at our restaurant because we give them a free lunch during their shift.”

          I don’t know what the answer is, but continuing to just offer them a scholarship while the adults in charge make money off their labor definitely isn’t it.

          • Lemmylaugh@lemmy.ml
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            1 year ago

            How about the profits go to lower tuition cost of that college? Everyone wins right? Right?

            • originalucifer@moist.catsweat.com
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              1 year ago

              this is where i always hear crickets also… if the sports ‘programs’ are to help students, why arent 100% of the profits not dumped right back into the actual education process… because profits gotta profit.

              • Bob Robertson IX @discuss.tchncs.de
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                Putting the profits into lowering the cost of tuition would be a good idea, however the schools would just argue that the revenue from sports programs already go into lowering tuition. And since it is all counted as revenue, if you lower either source then your overall revenue is lowered.

                Let’s say that you have 2 sources of income: your job, and your hobby. Let’s say your job pays you $100k and your hobby brings in $50k. If your employer said that they were going to lower your salary to $75k because your hobby is bringing in a decent amount of money, you probably wouldn’t go for that.

                This isn’t to defend the schools, just pointing out that the issue is a bit more complicated than this solution would indicate.

                • Lemmylaugh@lemmy.ml
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                  1 year ago

                  Well the analogy is to lower the employers income to lower the revenue, not employees . Why? Because they take in disproportionately more from what the hobby is raking in.

  • crystalmerchant@lemmy.world
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    1 year ago

    I get a check in the mail every so often for this, for being part of class action suits. It’s like 4 or 5 bucks each time. Meaningless but funny

  • ShaggySnacks@lemmy.myserv.one
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    “I don’t support that. And so are we preparing for it? The answer is no, we’re not,” Crowe recalled. “That is not an outcome which is conducive, in my view, to the success of the pluralistic, gender-balanced, college-sports framework that we presently have in the United States. making an obscene amount of money while exploit these people. It’s the American way.”

  • TenderfootGungi@lemmy.world
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    1 year ago

    These are minor league pro teams. It is past time to stop using college tuition and funding to support them. Yes, a few big schools are wildly profitable, but most lose money.