Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Hamstrung in different ways?
RCS predates iMessage, but it was never widely adopted. Google has been running with it, but it’s been with Google-specific changes to the protocol
If they can get others to adopt their extensions as a standard and offer an open source example implementation, it could probably be better than iMessage
Google has a problem getting other people to use standards they work on because they drop support for them all the time, though