Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Well, it would change their experience. They would see improved photo quality to/from Android users via text messages. But Apple has managed to train people to think that Apple’s refusal to put iMessage on other devices is somehow a shortcoming of Android.