In part because it reminds me a bit of the old internet, with stuff being spread around everywhere.
Being “harder”* to understand than reddit, twitter or other big companies’ services is also a good thing, because people should remember that they have a brain and they should use it.
- “harder” because not everyone understands the fediverse right away, since usability is extremely similar
PS: ^superscript doesn’t work with phrases? at least not on preview^
I remember being surprised when anybody in the media knew what reddit was. This was only 5 years or so ago. I felt happy at that time, but didn’t realize that was the jump the shark moment for reddit.