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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

  • SokathHisEyesOpen@lemmy.ml
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    1 year ago

    They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it’s completely unrelated to the risks of smoking.

    • wisplike_sustainer@suppo.fi
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      1 year ago

      Smoking during pregnancy increases the risk of preterm birth, and child mortality soon after birth. Second hand smoke isn’t healthy for babies, either. It increases the risk of sudden infant death syndrome, among other, slower and probably more painful ways of dying.

    • rich@feddit.uk
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      1 year ago

      You simply do not get it.

      Shocking images like that put off new smokers and young adults, especially of the new generation who are very health and image conscious. It is working.

    • Rikudou_Sage@lemmings.world
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      1 year ago

      The pictures are not very accurate. And from the times I was a smoker, I remember everyone just making fun of them.