As ads revenue is crashing, they want to be able to rely on something less easy to quantify in order to modulate it. Previously they had to pay x cents per click, now they can just divide the little they earn arbitrarily in order to keep in the green.
Ah, so now people will be incentivized to spam more bombastic and extreme content to more and more fanatic groups, brilliant.
As ads revenue is crashing, they want to be able to rely on something less easy to quantify in order to modulate it. Previously they had to pay x cents per click, now they can just divide the little they earn arbitrarily in order to keep in the green.