The sophisticated bicycle has attracted fans in Europe and the U.S., but repairs under warranty have bled the company of money.

  • sndrtj@feddit.nlEnglish
    1·
    1 年前

    Their core market was always the Netherlands. That market is absolutely saturated with bikes. There are more bikes than people in NL. It’s not like the US where it’s a relatively novel fenomenom with lots of growth opportunities for new markets.