Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • tpihkal@lemmy.worldEnglish
    1·
    3 months ago

    And off I go on my BS. I mean additional “non naturally occurring” chemicals. So things like colorants or preservatives.

    • Silverseren@fedia.io
      1·
      3 months ago

      But there are distinctions to be made even then in regards to colorants and preservatives, right? Since plenty of both of those are from naturally occurring sources. Like, do you have a problem with Red 4 or Red 26? There’s a ton of others that are just letter numbers too, like E161g or E161e. What’s funny is, even then, a lot of them have disparate approvals around the world, being banned in the EU, but allowed in Australia and New Zealand or vice versa.