TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • Silverseren@fedia.io
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    3 months ago

    Sure, there’s plenty of preservatives we don’t use anymore because there are way healthier alternatives. But there’s also plenty of anti-science people who fearmonger about any and every preservative despite knowing nothing about its chemistry or even any claims of harm.