Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • Rhaedas@fedia.io
    8·
    3 months ago

    Must vary regionally. I used to work at BK in the 90s, got the free meal regularly, and I won’t touch any BK here anymore because the quality of everything is far below even McD standards (which is a 50/50 gamble itself).

    A shame because the original Whopper was a great product.