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Today I Learned@lemmy.worldEnglish · 3 months ago

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor

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TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor

Don_Dickle@lemmy.world to

Today I Learned@lemmy.worldEnglish · 3 months ago

Burger King's moldy Whopper ad is dividing marketing experts

Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

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Jesus@lemmy.world
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3 months ago
And 5 years earlier Burger King sold a burger with so many synthetic dyes that it turned people’s poop neon green.

https://www.usatoday.com/story/news/nation-now/2015/10/08/why-black-whopper-turns-your-poop-green/73623596/
- Zidane@lemmy.world
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  3 months ago
  Tasted alright though from what I remember

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