A California-based startup called Savor has figured out a unique way to make a butter alternative that doesn’t involve livestock, plants, or even displacing land. Their butter is produced from synthetic fat made using carbon dioxide and hydrogen, and the best part is —- it tastes just like regular butter.
So headline is a bit of PR voodoo as i expected.
Big food companies has made a lot of afford to discredit butter and eggs since these foods are very good and cheap, aka processed food industry’s main competition.