Not only that, but they had to create a company/infrastructure that they had little to no expertise in.
I guarantee if you asked someone in 2015 “of all the companies out there, who do you think has the knowledge and expertise in civil engineering, US planning law, electricity infrastructure, and wireless communications required to build out a US-wide charging network?”, very few would have come back with “VW would be great at that!”
I can definitely see the logic in it - it pressured VW to pivot to EV platforms, which I guess was the goal. But expecting them to be able to properly run a completely different business to what they have expertise in was always going to have problems.
Not only that, but they had to create a company/infrastructure that they had little to no expertise in.
I guarantee if you asked someone in 2015 “of all the companies out there, who do you think has the knowledge and expertise in civil engineering, US planning law, electricity infrastructure, and wireless communications required to build out a US-wide charging network?”, very few would have come back with “VW would be great at that!”
I can definitely see the logic in it - it pressured VW to pivot to EV platforms, which I guess was the goal. But expecting them to be able to properly run a completely different business to what they have expertise in was always going to have problems.