• Mango@lemmy.world
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    5 months ago

    Why does game company need a publisher when they can host on Steam or one of it’s lesser competitors and pay YouTubers to get the initial word out?

    • nanoUFO@sh.itjust.worksOPM
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      4 months ago

      Probably because they can also finance the games being made. Indie devs generally don’t have much money.

      • Mango@lemmy.world
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        4 months ago

        Just take a loan. Build a portfolio to convince the lender. Hire some marketing people.