So, this is probably naive of me, but so far I haven’t really been able to find the answer on the web.
Recently I subscribed to a personal info removal company called Incogni, only to find out that they sent a staggering 123 removal requests on my behalf. I never imagined there were that many companies in that business. So far in 20 days, 70 requests have been fulfilled, but 53 are still pending.
Which made me wonder… given my personal data seems to be sold, re-sold and re-re-sold without my express consent, or ability to opt out… if I knew I’ve informed my legit service providers, plus those I have legit obligations to (employer, state, etc.)… how easy would it be to obfuscate it on a regular basis, by simply providing a new, creative address, to entities I don’t get mail communication, or deliveries, from?
So, has anyone tried to trace the map by which a new address, cell phone number, etc. makes its way through the 123 or so data brokers? What are the ‘input nodes’ to that graph?
A not-so-secret dirty little secret is that many of the reputation management agencies also own many of the public records websites that publish mug shots, court records, and so on. When you hire them to remove that information from the internet it puts you into a cycle of being removed from one or two of their website and added to something else. You end up in a never-ending game of whack-a-mole. Complete with monthly fees.
It’s much better to go through the list of data brokers manually and submit your information twice a year, if you have the time. Like doing taxes, but for privacy.