My take on this is no they don’t. As long as they are truthful they only report on the quality of the product and prevent many people of spending a lot of money from losing it by buying something that doesn’t work.
If your product is shit your company does not deserve to be shielded from the backlash, this is the core of (classic) capitalism after all.
If that thing was a lightweight, cheap companion to a cellphone with a decent camera I could maybe consider buying it, because I do like some concepts like dealing with single tasks like adding an item to a todo list, playing a song, checking out a qr code or grabbing a video while I’m riding.
The way it is now it’s a grandiose piece of crap, too expensive for its own good.