Ten years ago on March 31, 2014, then-Xbox Game Studios boss Phil Spencer was named Head of Xbox. And he inherited quite a mess. You all know the story; there’s no need to beat the horse corpse for the ten-thousandth time. The brand was in disarray after what can, without hyperbole, be called a pretty disastrous launch of the Xbox One. So how far has Xbox come under Spencer’s tenure? And where’s it going from here? Let’s look back and then look forward.
Buy more studios and release more mediocre games, that’s gotta work eventually.