HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

    • UnderpantsWeevil@lemmy.world
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      1 year ago

      Still calling it HBO Max would have tainted the brand

      Is there an HBO left that isn’t Max? It isn’t as though I can stream the Good HBO sans the Bad reality tv crap.

      Which also tells you what they think of customers

      I get HBO through AT&T as a perk. I don’t subscribe to it independently. Its possible that someone at HBO noticed the bulk of their user base has some kind of arrangement like this and thinks just drawing down revenue from these default subscriptions is preferable to chasing new user sign-ups through attractive content and salesmanship.

    • CeruleanRuin@lemmy.world
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      1 year ago

      I sign into “max” now and get bombarded on the home screen with basic cable reality show trash, and every time that happens it just makes me want to use it less. The only thing keeping me coming back is the occasional Soderbergh project and an as-of-yet still decent catalogue of movies, though even that has dropped off noticeably.

      I would drop my subscription if it wasn’t bundled into my phone plan.

      • shenanigans4u@lemmy.world
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        1 year ago

        Some of it is there but they’re taking the best of it and leasing it out to others streaming services with ads.