Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
You’re either selling a service or a product, you don’t get to lay claim to both, and you don’t get to walk with peoples money by using linguistic tricks