I beg to differ. Until now I never noticed the fox in the logo. And even now that I know it’s there I have a hard time finding it. And I’m looking at a version of almost 1cm on my screen.
Well, I suppose it makes sense that it doesn’t apply to everyone, but my guess is that the majority can still see the fox.
Either way, the simplification of modern logos is a necessity, because they are used in small UI elements, often even appearing monochrome. At which point they still need to be recognizable. Whether they are simplified in a good or bad way, is subjective though.
I beg to differ. Until now I never noticed the fox in the logo. And even now that I know it’s there I have a hard time finding it. And I’m looking at a version of almost 1cm on my screen.
Well, I suppose it makes sense that it doesn’t apply to everyone, but my guess is that the majority can still see the fox.
Either way, the simplification of modern logos is a necessity, because they are used in small UI elements, often even appearing monochrome. At which point they still need to be recognizable. Whether they are simplified in a good or bad way, is subjective though.