Not to mention there’s the benefit to companies of being better able to manage the production of the announcements and avoid the random pitfalls that can happen at live shows. They can make sure the games they are announcing look their best and they can control their message. All three major console companies have had their versions of E3 failures that have led to major embarrassments for them in the past. They would rather not have that happen to them again if they can help it.
Not to mention there’s the benefit to companies of being better able to manage the production of the announcements and avoid the random pitfalls that can happen at live shows. They can make sure the games they are announcing look their best and they can control their message. All three major console companies have had their versions of E3 failures that have led to major embarrassments for them in the past. They would rather not have that happen to them again if they can help it.
Yeah, they don’t even need to design booths to hide the beefy PCs their console games are actually running on anymore.