US smartphone shipments declined 24% YoY in Q2 2023, according to Counterpoint Research’s Market Monitor data. This was the third consecutive quarter of YoY declines. Android brands like Samsung, Motorola and TCL-Alcatel saw the steepest declines in shipments, while Apple’s shipments were more resilient. As a result, Apple’s share of shipments increased YoY.
There is a good reason why Sony stopped advertising their phones in US and stopped all carrier partnership it is due to low sales and huge loss from continuing their previous strategy. That cut was the reason why they were able to make some profit in 2020. You can read about it here.
You are saying stopping to cater the enthusiast market is the reason why Android is losing to iPhone for market share and they will lose more when iPhone comes with USB-C. If these enthusiasts where the key to marketshare why would they move to iPhone which is more restrictive? If USB-C is all it needs to sway enthusiasts, what is even the point with Android phones that support SD card and headphone jack? If you look at Samsung Smartphone divisions earnings and profit(from April 2023), it is actually up YoY even when global smartphone shipments have declined. Clearly it looks like they know what they are doing, they are making more profit even with less units being shipped.
We obviously disagree, so I’ll just conclude with these last few points. With a 6-4 deficit (and getting worse), can you afford to lose ANY features that might drive your customers to your competitions? What is Samsung going to do if Apple decides to suddenly introduce an SD card in their phones (far-fetch, but they did do it with their MacBook Pro)? Bring it back and hope the people who left will come back? That’s a gamble on its own. Enthusiasts are also more likely to shill for your feature-complete phone (I know I talked/recommended several friends into the Note series back in the day). And honestly, other than a folding screen, has enthusiasts have anything to be excited about? Even their folding screens are losing their luster with the lukewarm introduction to the 5 series, and with new competition from Google and Motorola.
At the end of the day, I’m just a consumer. I’m not a shareholder or in Samsung’s C-Suite, so I can only give my opinion as a frustrated user, so I don’t really care about their revenue earnings. I just don’t want to keep losing features for the sake of quarterly earning calls, and I don’t understand people who defend their practices without a financial stake in their company.