In South Korea, 69 percent of adult smartphone users use a Samsung device, while only 23 percent use iPhones, a Gallup survey of 1,001 adults found. But the survey reveals a starkly different trend in one demographic: younger millennials and Gen Z. Among the younger generation, aged 18 to 29, iPhone’s share rises to 65 percent, double the Samsung's 32 percent, the survey found. This represents a 13 percent...
  • danielfgom@lemmy.world
    12·
    1 year ago

    Thanks. Just as I thought, it’s Gen Z who are easily fooled by marketing and status:

    "In its analysis, the survey credited iPhone’s appeal among young people to Apple’s premium branding "

    • Dark_Blade@lemmy.world
      2·
      1 year ago

      Such a boomer-ass take, as if previous generations weren’t prone to falling for marketing. Remember diamonds?