And when it’s not blatant misinformation, it is almost that, as information presented on short content video is stripped out of any nuances and complications that are often present in reality.

It’s by design.

“Brand misinformation”, isn’t that just regular “advertising”?

This is the best summary I could come up with:

In September 2022, a similar analysis by NewsGuard found that for a sampling of TikTok searches on prominent news topics, almost 20 percent of the video results contained misinformation.

In eight keyword searches related to Bud Light and U.S. brewery Anheuser-Busch, NewsGuard was served 20 videos containing false, misleading and unsubstantiated claims about the beer and the company that owns it.

The AI-generated photos appear to have originated from a Facebook user named “The Pumpkin Empress,” who posted the videos on her page in May 2023 under the caption “AI pics: by yours truly, feel free to fall for it.”

Another digitally manipulated video served to NewsGuard claimed that Bud Light was “firing back” at the criticism it received over the Mulvaney partnership by purchasing an ad on a billboard that said “lol CRYBABIES.”

This narrative apparently first began circulating in October 2022, after the company-affiliated Barilla Foundation, which promotes research on sustainability, tweeted a video in which an Italian comedian talked about the nutritional value of insect-based food.

Following the social media backlash, on November 2, the foundation stated in a press release, “The Barilla Group has never announced the launch of products made with insect flour and has no interest in expanding its business in this direction.”

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