Hi everyone. I’m Rob Bartholomew, Chief Product Officer here at Creative Assembly.

First off, I’d like to thank you for making your voices heard over the past week. Hopefully longer-term Total War fans know that even when we’re quiet, we’re always listening to everything you have to say to us. We’ve had many conversations about it internally and would like to shed some light on the situation.

Last week, we revealed the latest DLC for Total War: WARHAMMER III – Shadows of Change, bringing The Changeling, Yuan Bo, Mother Ostankya and more to the game. The teams have been hard at work on this for some time and we are excited for you to get your hands on it.

To get right into it: our costs are up. Unfortunately, that means that prices have to rise. We know any increase is going to be tough, which is why our prices have remained fairly stable over the past few years. The downside is that any increase today is going to be more noticeable.

There’s no good time to increase prices, and we have not taken this step lightly. However, this is the business reality of supporting WARHAMMER III and ensuring we’re able to offer the years of extra content that are currently planned.

That said, we do need to challenge ourselves to ensure that this cost still offers good value. Ultimately, that’s up to each of you to decide and we’ll keep trying to balance that. Of course, we want more people to play, we want to continue to deliver content you’re excited to see, and we want to do that for as long as we can.

To share more on WARHAMMER III specifically, here is an update from Rich Aldridge, Senior Game Director:

“With Shadows of Change, we wanted to somewhat break the mould of past DLCs to ensure that we could bring you as much content variety as possible. You all have your favourite lords, heroes and races to play, and restricting our products to a single race or faction hasn’t always met your expectations. We also hoped this would improve the pace at which we’re able to get content to you, which has been a challenge.

“I’m really excited by what we’ve created in Shadows of Change and Update 4.0. The Changeling plays like no other in the series. Scheming and tricking your enemies into conflict with one another whilst leeching off other settlements feels great and we really hope it opens up new gameplay opportunities.

“I’m equally itching to see how you get on with Yuan Bo the Jade Dragon and Mother Ostankya, two new characters for the series and WARHAMMER world, both of whom have their own agendas and are ruthless in their actions.

“Talking of the patch, it offers a host of fixes as you might expect, including Nakai once again being able to use his Kroxigors, Bretonnian vows now progressing correctly in campaign for Damsels, ranged units no longer running headfirst into melee when out of ammo, and Cathay Legendary Lords now having magical items. But that’s just a few of the changes. Look out for our full patch notes closer to release.

“To wrap up, I can’t stress enough how much the team and I want the best for the game, and to provide you with fun and memorable experiences. Changing the content formula, and making other improvements behind the scenes, is designed to help us to do exactly that. We’ll keep assessing and iterating as we stay on this path.

“Thanks as always for your support and voicing your concerns. Both are important to us. I hope you enjoy Shadows of Change once it’s in your hands.”

So, to recap – we know this is a tough change for some of our players. We know this may mean some of you wait for future discounts or sales. And we know that this explanation does not make the situation any easier. But it’s important for you to hear from us and we hope that, if nothing else, this helps clarify why this decision has been made.

Finally, we need to ask you again to stop directing abuse at individual team members. Frustrated as you may get, these are human beings who spend many hours representing you and your voices within the studio. All of our work gets easier when they are treated with respect.

– Rob Bartholomew, Chief Product Officer (Creative Assembly)